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Across the globe, architecture firms are racing to incorporate virtual reality (VR) into their practices.  

VR technologies in this area can be particularly confusing for those unfamiliar with them area - often not helped by some experts confusingly mixing up the two terms like AR (augmented reality) and MR (mixed reality), this is actually to do with the nature of this technology.
For example, when you use a headset such as the Oculus Rift or the HTC Vive to roam around and interact with a modelled environment, as if you’re inside a video game, this is VR. But don't worry about the detail, we'll guide you through it.

Call us today and find out how Target3D can help  - (+44) 0203 488 2575

WHY SHOULD YOU USE AR/VR IN YOUR ARCHITECTURAL BUSINESS?
 

  • Customer presentations - a chance for clients to not only see, but explore, helping you clinch that deal
     

  • VIP demonstration or presentations for sales and marketing purposes
     

  • Engineering design reviews that allow remote collaboration across, office, city or worldwide
     

  • Multi-disciplinary reviews. Get input across departments, enable fast iterations & rapid prototyping
     

  • Practicality testing - will the idea work in reality?

All VR & AR starts at the same place: a model in 3D. They are both ways of experiencing that model outside of a screen.