Capturing Liam Payne In AR for The Round App / EE BAFTAs

We've all been a little starry eyed at Target3D recently... After months of top-secret planning and behind the scenes work, One Direction star Liam Payne - and his AR avatar - were unveiled on Sunday.

We first worked with London-based live-performance and technology company, The Round, when they received Innovate UK’s funding for their self-titled concept – an immersive Augmented Reality app for live performances.

For the current project, which turns viewers' surroundings into a virtual venue through their mobile, Target3D supported The Round by managing the performance capture of Liam, including facial and body tracking.

The Round app, made possible using EE’s 5G-network, previewed immediately before Sunday's 2021 BAFTAs and offered fans an exclusive experience with the platinum-selling singer.