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Capturing Liam Payne In AR for The Round App / EE BAFTAs

Updated: Feb 16

We've all been a little starry eyed at Target3D recently... After months of top-secret planning and behind the scenes work, One Direction star Liam Payne - and his AR avatar - were unveiled on Sunday.

We first worked with London-based live-performance and technology company, The Round, when they received Innovate UK’s funding for their self-titled concept – an immersive Augmented Reality app for live performances.

For the current project, which turns viewers' surroundings into a virtual venue through their mobile, Target3D supported The Round by managing the performance capture of Liam, including facial and body tracking.

The Round app, made possible using EE’s 5G-network, previewed immediately before Sunday's 2021 BAFTAs and offered fans an exclusive experience with the platinum-selling singer.

Liam's data was instantly transformed into 3D animations that were live-synced and transmitted in real-time for fans to experience the performance live through the Round app on their mobile: app users excitedly reported that 'Liam' was in their bedroom, on their trampoline and at their kitchen table!

Take a look at the Behind the Tech video:

If you missed it on Sunday, you can immerse yourself in Liam's AR performance by downloading The Round App.

For performance capture tracking and AR expertise, speak to Target3D.


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