2018: Reflections on a Royal Year

As 2018 draws to a close, Target3D co-founder, Ashley Keeler, reflects on the second year of the tech start up.

2018 has been such an incredible year for us all here at Target3D. We've had the pleasure of working with tons of new and exciting partners - too many projects to list here, but I wanted to share some highlights...

With the team doubling in size in 2018 - notably with Robert bringing his experience from the AEC sector to join us as Commercial Director, and the arrival of our mocap Resident Engineer (and tech ninja) Petros, as well as new faces in Development and Marketing, it’s certainly been a year of growth.

Now bigger than ever, our demo setup grew to a 38 camera system this year, including 4 of the most popular OptiTrack camera ranges, data gloves, 360 cameras and scanners. It’s something co-founder Allan Rankin and I envisaged from the start, so to see it come to fruition has made us mega proud. We've had great feedback from clients who we've helped try out their kit before buying – working out the limitations and benefits first hand and leaving with a solution that truly works for them.


2018 got off to a flying start with Target3D’s involvement in with the acclaimed immersive tech and theatre production of SOMNAI. Working with the production company, we consulted on the layout, VR elements, the show and the large area tracking system, which culminated in a lucid-dream-like six person walk through experience. Cutting edge stuff and much more to come (keep an eye out for the 2019 War of the Worlds show!).