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22/05/24 - London, UK
Target3D (T3D) and Guildhall School of Music & Drama have announced the launch of their formal partnership, bringing the only 4DViews Volumetric Capture System to be found in Central London to Target3D’s Advanced Media Production Facility at 11C Dock Street, E1 8JN.
Target3D, who have their headquarters based in London, UK with operations in Spain, Portugal and New Zealand, are a company specialising in the sales and implementation of 3D tracking, virtual production, volumetric capture, 3D visualisation and immersive technologies. The Advanced Media Production facility has been designed and built following years of research and development with Digital Catapult, the UK authority on advanced digital technology, and uses industry-leading technology to offer world-class capture technology solutions equipped with a 5G infrastructure.
Guildhall School of Music & Drama is ranked as one of the top ten performing arts schools in the world. Located in the City of London, the conservatoire is a leading provider of specialised performing arts education, including production arts, acting, and music, to over 1,000 students. Guildhall holds partnerships with many distinguished artists, companies and ensembles, including the Barbican and London Symphony Orchestra.
The partnership between Guildhall School and Target3D will leverage their collective strengths in academia and the production industry.
The UK Leading the way in Advanced Media Production
Target3D and Digital Catapult's Advanced Media Production facility further establishes the UK as a leading force for creative industries. The cutting-edge studio incorporates a 5G infrastructure that allows studios and research facilities around the country to collaborate on projects in real-time, which is a game-changer for the industry. This includes connecting Target3D to PROTO, an Advanced Media Production studio located in the North East of England, and Digital Catapult’s Immersive Lab in Kings Cross, London, to facilitate real-time collaboration on media production projects between the three facilities.
Allan Rankin, Co-Founder of Target3D, expressed his excitement about the incorporation of the 4DViews system, stating,
"Our collaboration with Guildhall School of Music & Drama has been really exciting to realise. Their reputation for educating and developing high quality and talented professionals is inspiring and our team are looking forward to working with them and this new volumetric capture system - the only one in Central London, which will mean many more artists and creatives will be coming to us to bring their virtual stories to life.”
Dan Shorten, Creative Director of Guildhall Production Studio, said,
“We are so excited about the potential for this facility that we are sharing with Target3D. This partnership aligns perfectly with our mission to engage in industry focused research and commercial activity, while striving to deliver the highest level of training for our students. Target3Ds collaborative and nurturing attitude, alongside their proven track record as leaders in this sector, means that we are able to work together towards supporting the rapidly changing demands of the industry now, while also supporting the talent pipeline of the future.”
4DViews Holosys System
Studio 2, named in honour of motion capture legend Ace Ruele, has been transformed to include the 4DViews Volumetric Capture System. With an increased texture quality, the HOLOSYS™ System delivers realistic volumetric video that brings your viewers closer to the story you want to tell. Able to create dynamic scenarios with up to three people and maximise the impact of your story with the largest capture zone in the industry. This system will enable creatives to capture and deliver content into the metaverse, augmented and mixed reality applications and for composition into music videos and artistic productions.
The use cases and applications are wide, varied and innovative. Creatives will be able to integrate volumetric video from the HOLOSYS™ into existing professional workflows with Unity and Unreal Engine plug-ins. In addition, with the export option of the Alembic format (.ABC), native import of volumetric videos into Cinema4D, Autodesk Maya, Houdini and Blender3D are all possible.
Conclusion
Target3D's new volumetric capture studio is a game-changer for the UK industry.
The facility enables businesses and research institutes alike to create dynamic 3D content across a range of applications utilising the spatial dimension.
Enabling both academic research and commercial ventures, the 4DViews volumetric capture system harnesses the latest advancements in 3D technology. With enhanced service capabilities, the Advanced Media Production network studios offer the next level of innovation and quality.
Bookings are now open for the state-of-the-art Advanced Media Production facility in London.
Contact Information
Target3D Ltd
11C Dock Street, London, E1 8JN
020 3488 2575