Personalised, reactive content is popping up everywhere — from retail to exhibitions. Read on as Allan explores this new direction in live experiences.

Allan dives into the shift from passive to participatory culture in tech-led experiences. Discover how culture is evolving with immersive technologies.

Sectors like live events, theatre and cultural institutions are increasingly adopting elements from gaming - particularly the use of game engines and real-time systems.

With the overwhelming success of ABBA Voyage - and the upcoming launch of Elvis Evolution - Ashley Keeler discusses the way audiences are embracing digital hybrid performances.

Ashley Keeler discusses developments in video games and how this is changing filmmaking.

These IP-66 rated cameras enhance OptiTrack’s renowned precision and durability outdoors and indoors, opening up new tracking possibilities.

OptiTrack has introduced Duplex Mode™, an innovation that allows users to capture both marker-based and markerless data simultaneously.

Read about how performance capture is progressing, and how this is currently impacting the creative industries.

In discussion with Allan Rankin, Managing Director of Target3D Tell me why marker-based tracking is so important/prevalent, and what are...

Markerless motion capture is incredibly efficient and adaptable and crucially—unobtrusive.

Final Pixel Academy and Screenskills visited Target3D's Advanced Media Production studio to train students in virtual production.

Target3D and Guildhall School of Music & Drama bring the only 4DViews Volumetric Capture system to Central London.

Target3D announces its latest partnership with Ordnance Survey, becoming an OS Channel Partner.

Target3D is now an associate member of the Association for Geographic Information.

The AMP studio network facilitates Megaverse's Game Changers, an interactive live streamed realtime adventure promoting climate activism.

From testing sensors in drones to assisting surgeons in the operating theatre, the possibilities are endless when using mocap in robotics.

288 miles. That’s the distance between the UK’s first network of Advanced Media Production studios - one in Dock Street, London and the...

Virtual Production in an LED volume takes music video production to the next level.

Cleary Connolly of the School of Looking bring a musical art installation to Cork, Ireland, with Target3D's support.

Rebecca came to London seeking adventure, but how did she end up at Target3D? Today we chat to one of the newest members of our team.